Well, I'll tell you. The pitcher changes colors. The Rockie Mountains are screen printed and the colors activate by filling with cold beer. Just like the technology they have on the can, Coors has put it on this pitcher. Now, do you agree this is the coolest pitcher in the world?
We have plenty of Coors products from which to choose if you like this one. Collect a set of Coors Series Beer Steins and enjoy pouring your favorite beer from your Coors pitcher to your Coors beer stein. They do make a great match.
Warning: Dish washing may harm the cold-activated ink.